How “We Buy Houses” Works: Math, Process, and the “Scam vs. Legit” Truth (2026)

An educational infographic for Des Moines homeowners explaining the 70 percent rule for cash home offers, the 4-step buying process, and how to identify legitimate buyers versus scams using 2026 market data.

If you’ve seen the signs around Beaverdale or got a postcard in Ankeny saying “We Buy Houses for Cash,” you probably have three big questions: How much do they pay? How does it work? And is it a total ripoff?

In the 2026 Des Moines market, where the median days on market has climbed to nearly 80 days, cash offers are more popular than ever. But before you sign, you need to see the “behind the curtain” reality of how these businesses operate.


1. The Math: How Much Do They Actually Pay?

Most professional cash buyers in Iowa use a standard industry formula called the 70% Rule. This ensures the investor can cover repairs, holding costs (taxes/insurance), and a small profit.

The Formula:

(After Repair Value x 70%) – Repair Costs = Your Cash Offer

  • After Repair Value (ARV): What the house would sell for in “perfect” 2026 condition.
  • Repair Costs: The actual cost of labor and materials to get it to that condition.

Des Moines Example: Imagine a house in Lower Beaver that would be worth $250,000 if it were fully renovated. It currently needs $40,000 in work (roof, flooring, paint).

  • $250,000 x 0.70 = $175,000
  • $175,000 – $40,000 = $135,000 Cash Offer

The Trade-Off: While $135,000 is lower than $250,000, remember that in a traditional sale, you’d pay $15,000 in commissions, $5,000 in closing costs, and $40,000 for repairs yourself. The “net” difference is often much smaller than it looks.


2. The Process: From Call to Cash in 4 Steps

A legitimate cash sale in 2026 should be simple and transparent. Here is how we do it:

  1. Initial Consult: You provide the address and basic details. We do a “desk review” of the local Des Moines comps.
  2. The Property Walk-Through: We meet at the house to verify the condition. No “staging” or cleaning required—we want to see the house exactly as it is.
  3. The Written Offer: You receive a formal, no-obligation cash offer. A legit buyer should never charge you a fee for this.
  4. Flexible Closing: You pick the date. We can close at a local title company in as little as 7 days, or give you 60 days to move.

3. Is “We Buy Houses” a Scam or a Ripoff?

This is the most important part. While the business model is 100% legitimate, there are “bad actors” in every industry.

It is LEGIT if:

  • The money flows one way: You receive a check at closing. You should never pay a buyer an “application fee” or “valuation fee” upfront.
  • They provide Proof of Funds: A real buyer will have no problem showing a bank statement or a letter from an Iowa bank proving they have the cash ready to go.
  • They use a local Title Company: All paperwork and money should go through a neutral third party (like Iowa Title or Polk County Abstract).

It is a SCAM or “Ripoff” if:

  • The “Bait and Switch”: They give you a high verbal offer and then drastically lower it two days before closing, hoping you’re too desperate to back out.
  • High Pressure: They tell you the offer expires in 4 hours. A real business understands this is a big decision and will give you at least a few days to think.
  • Handwritten “Bandit” Signs Only: If they don’t have a website, a local office, or a track record of reviews in Des Moines, proceed with extreme caution.

Summary: Speed vs. Top Dollar

Selling to a “We Buy Houses” company is a service. You are trading a portion of your equity for the convenience of skipping repairs, showings, and the risk of a buyer’s financing falling through.

In the 2026 market, if your home is beautiful and you aren’t in a rush, list it. But if the house is a burden, you’re facing a “Short Sale,” or you need to move now, a cash offer is a powerful, legitimate tool.

Want to see the math for your specific house? At Des Moines Home Buyers LLC | We Buy Houses for Cash Fast, we walk you through our formula step-by-step so you know exactly where our number comes from. No hidden fees, no “bait and switch”—just a fair offer from a local neighbor.

Get Your Transparent 2026 Cash Offer Today!